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Digital Marketing with the Webo SaaS

Transform your local business from struggling to thriving with Webo's comprehensive digital marketing platform. We specialize in helping businesses get found online through innovative Local Search strategies.

Introduction
The Webo Way: An Alternative to Conventional Digital Marketing
The Challenge

Beautiful websites built with WordPress and other site builders have not been found by prospective buyers in search results for years. The Internet is overcrowded with 1.8 billion sites competing for visibility.

The Solution

Webo offers an alternative approach that grows businesses by getting customers to grow businesses. We make it easy and rewarding for delighted customers to make referrals instead of broadcasting adverts to the world.

The Visibility Crisis in Global Search
1.8B
Websites Online

Competing for limited search result positions

14
Page One Listings

Average number of businesses shown on first page

20%
Click Through Rate

Users who select beyond top 3 results

5%
Second Page Views

Users who search beyond first page

Zero local businesses built with site builders like WordPress are found in the top 100,000 search results. Driven by keyword abuse and overcrowding, Global Search has successfully buried local businesses.

Understanding Local Search Categories
80%
Informational Searches

Buyers seeking business information, hours, reviews, deals, and booking availability

10%
Navigational Searches

Users finding specific local businesses or locations and needing directions

7%
Transactional Searches

Users ready to purchase, book services, or make reservations

3%
Commercial Investigation

Users comparing different local businesses before making decisions

Approximately 50% of all internet traffic relates to Local Search, divided into these four main categories that represent different buyer intentions and needs.

Search Fields
Three Playing Fields for Internet Search
Paid Search

Advertising-based visibility through platforms like Google Ads, requiring ongoing budget investment to maintain presence

Local Search

Launched by Google in 2019 to give local businesses the visibility they deserve in their geographic areas

Global Search

Traditional search competing with 1.8 billion websites, where local businesses struggle to gain visibility

Local Search: The Game Changer for Local Businesses

Local Search was launched in 2019 by Google to address the failure of Global Search to offer visibility to local businesses. In Local Search, winning requires visibility through a strategic scorecard system.

01
Location Points

Awarded based on proximity of the local business to the prospective buyer. The closer the seller is to the buyer, the better the visibility score.

02
Prominence Points

A popularity scorecard based on reviews. Higher star ratings, number of ratings, and age of ratings determine visibility points awarded.

03
Relevance Points

Based on keyword matching and verification. Search engines seek online pages dealing with related keywords on credible sources.

Why Google Business Profile Matters
80%
Research Before Purchase

Consumers who research online before buying, whether online or in-store

This trend highlights the critical importance of having a strong Google Business Profile. Local websites are effectively buried in search results, making GBP optimization essential for visibility.

Customers growing businesses is the driving force behind Webo getting local businesses found. Big budgets, time, and traditional SEO are not the only ways forward.

About Webo: Founded on Innovation
1
2004: Foundation

Webo was founded as the world's most comprehensive Directory, eBusiness, eCommerce and eMarketing site builder

2
2019: Local Search Era

Adapted strategy to leverage Google's Local Search launch, positioning clients for maximum visibility

3
Today: Complete Platform

Proud reputation as the world's most complete Digital Marketing Platform Building Software Bundle

Our Approach
Another Way: The Webo Alternative to SEO
Who It's For

Designed for small to large local businesses, Webo works for startups and established businesses seeking to grow their global reach. The best part? It's affordable.

What Makes It Different

We make it easy and rewarding for customers to grow businesses. Instead of expensive advertising campaigns, we empower your satisfied customers to become your marketing force.

Our Vision: Double Turnover in Half the Time
The DTHT Challenge

Our ambitious yet achievable goal for your business: Double Turnover in Half the Time through strategic implementation of our proven framework

Comprehensive Roadmap

Our strategy is documented in our DTHT book with over 400 pages of tried and tested frameworks for business growth

Partnership Approach

We coach you through the framework while you drive your business to success, combining our expertise with your vision

The Webo Strategy Framework
Attract

Draw new customers through optimized Google Business Profiles and AI Bot offers

Excite

Engage customers with coupon and deal marketing that creates buzz and drives action

Retain

Build loyalty through points programs and reward structures that keep customers coming back

Grow

Expand through reputation and referral marketing that turns customers into advocates

Support

Nurture customer relationships through functional portals and ongoing engagement

Phase 1
Attract: Getting Found Online

We attract new customers in various ways, including through our Google Business Profile (GBP) and AI Bot Offers. Webo offers two GBP options to suit different business needs and capabilities.

DIY Option

Do It Yourself with our comprehensive SaaS membership. Access How-To tips at the foot of every option on the Membership Admin Panel pages and various eBooks on the Getting Started page.

  • 14-day free trial available
  • R300pm for eBusiness and eCommerce startup SaaS
  • Complete control over your profile
D4U Option

Done for You service with accredited Webo Site Builders. Requires agreed-upon input from site owner working with our experts.

  • R12,000 standard setup fee
  • Limited-time 80% OFF deal available
  • Professional optimization and setup
Why Optimize Your Google Business Profile?
Significant Benefits

Optimizing your Google Business Profile offers substantial advantages for local businesses seeking online visibility and customer engagement.

The most significant benefit is visibility. Without visibility, your business will be lost on the Internet, buried beneath competitors who have optimized their presence.

The Marketplace Marketing Bundle

Our comprehensive bundle offers GBP optimization and offsite keyword verification, more accurately summarized as Google Business Profile Optimization plus the Webo NexGen Upgrade.

Setup Package

Directory plus Marketplace Listing with unlimited Social Share Rewards, Category Landing Pages, and Website Blog with researched keyword-rich topics

Maintenance Package

Ongoing Profile Optimization, Content Updates, Review Management, Photo Updates, Local SEO, Analytics Monitoring, and Reporting

Marketplace Marketing Maintenance Services
Profile Optimization

Continuous refinement of your Google Business Profile to maintain peak performance and visibility

Content Updates

Regular fresh content to keep your profile engaging and relevant to search algorithms

Review Management

Active monitoring and response to customer reviews to build reputation and trust

Photo Updates

Regular visual content updates to showcase your business and attract customers

Local SEO

Ongoing optimization for local search terms and geographic targeting

Analytics Monitoring

Tracking performance metrics and adjusting strategies for optimal results

Phase 2
Excite: Coupon and Deal Marketing

Excite customers with Coupon and Deal Marketing as part of the eMarketing Bundle. We enable the issue of coupons, coupon management, and redemption online and on-phone.

Every customer of a Webo Member gets an online account to store and manage coupons. Done right, coupon marketing has driven many small local businesses to become international success stories.

Success Stories

Learn about the growth of Coca-Cola, Dropbox, Uber, and more in our Digital Marketing and Reward Structuring with the Webo SaaS eBooks.

The Power of Strategic Coupon Marketing
Issue Coupons

Create compelling offers that attract new customers and incentivize purchases

Manage Campaigns

Track coupon usage, set expiration dates, and control distribution channels

Enable Redemption

Allow customers to redeem coupons online and on-phone for maximum convenience

Build Customer Base

Every customer gets an online account to store and manage their coupons

Phase 3
Retain: Loyalty Programme Marketing

Loyalty Programme Marketing (LPM) is a part of the Webo eCommerce Bundle. At the core, LPM is about managing and sharing points earned from purchases in an eCommerce Store built with the Webo SaaS.

Points Management

Track and manage customer points earned from every purchase, creating a tangible reward system that encourages repeat business

Points Sharing

Enable points sharing and consolidation for collective marketing campaigns that level the playing field with big business budgets

Collective Marketing Power Through LPM
The Advantage

Points sharing and consolidation enable collective marketing campaigns that allow local businesses to level the playing field with big business budgets.

By pooling resources and rewards, small businesses can create compelling loyalty programs that rival those of major corporations.

Campaign Management

Webo's LPM system provides comprehensive tools for managing loyalty campaigns, tracking customer engagement, and measuring ROI.

Create sophisticated reward structures that keep customers coming back and turn them into brand advocates.

Phase 4
Grow: Reputation and Referral Marketing

Reputation and Referral Marketing works if it is easy to do and if it rewards users for sharing. While these campaigns are typically available only to those with big budgets, Webo makes it easy and affordable for local businesses to reward users for sharing.

Deliver Excellence

Provide exceptional service that creates delighted customers

Make Sharing Easy

Provide simple tools for customers to share their experiences

Reward Referrals

Incentivize sharing with meaningful rewards and recognition

Attract New Customers

Convert referrals into new customers who trust recommendations

The DTHT Challenge Framework

Webo has a tried and tested framework that, for many businesses, will Double Turnover in Half the Time. Our comprehensive approach is documented in our DTHT book with over 400 pages of strategies, tactics, and proven methodologies.

Part 1: Foundation

Establishing your digital presence and optimizing for local search visibility

Part 2: Engagement

Building customer relationships through coupons, deals, and loyalty programs

Part 3: Growth

Scaling through reputation management, referrals, and strategic expansion

Access the Complete DTHT Book

Our comprehensive guide spans over 400 pages, documenting the complete journey to attract, excite, retain, grow, and support the growth of your business. Download all three parts to access the full framework.

1
Part 1: Attract & Excite

Learn strategies for getting found online and engaging customers with compelling offers

2
Part 2: Retain & Grow

Master loyalty programs and referral marketing to build a sustainable customer base

3
Part 3: Support & Scale

Implement systems for ongoing customer support and business expansion

Phase 5
Support: Functional Customer Portals

Webo Websites are designed to be functional portals that not only present a business's value proposition but also serve as a place where every customer of every Webo Member has an online account.

Giving every customer an online account opens the door to communicating, engaging, collaborating, and sharing with customers while offering an identity to the customer base.

This foundation allows us to nurture our Members' customers to grow businesses through ongoing engagement and relationship building.

The Power of Customer Accounts
Communication

Direct messaging and updates

Engagement

Interactive features and content

Collaboration

Community building and networking

Sharing

Social features and referrals

Identity

Personalized customer profiles

Video Guide: Getting Found the Webo Way

Watch our comprehensive 4 minute 41 second video guide that walks you through the complete journey of getting found on the Internet using the Webo approach. Sit back and follow the journey, then scroll down to selectively read about each step in detail.

If you want to take in the slides at your own pace, download the complete deck in PDF format using the link below.

Executive Summary: Is Your Business Lost Online?

Are you struggling to get your business found online? Don't let your business get lost in the sea of global search results. At Webo, we specialize in helping local businesses stand out and get noticed in today's digital age.

The Problem

In today's digital age, there are three main fields of Online Search: Paid Search, Local Search, and Global Search. Most local businesses are invisible in Global Search.

The Solution

Google launched Local Search in 2019 to give local businesses the visibility they deserve. Success requires focus on Location, Prominence, and Relevance.

Our Approach

Webo, founded in 2004, offers a unique SEO approach designed to help businesses of all sizes grow their online presence with one simple goal: double your turnover in half the time.

Our Comprehensive Service Offering
GBP Optimization

Complete Google Business Profile setup and ongoing optimization for maximum local search visibility

Coupon Marketing

Strategic coupon and deal campaigns that excite customers and drive immediate action

Loyalty Programs

Sophisticated points-based systems that retain customers and encourage repeat business

Reputation Management

Comprehensive reputation and referral marketing that turns customers into advocates

Why Choose Webo?
Comprehensive Platform

World's most complete Digital Marketing Platform Building Software Bundle

Proven Track Record

20 years of experience since founding in 2004

Strategic Approach

More than website builders - we're strategists who work with you

Our Mantra: Customers Growing Businesses
We make it easy and rewarding for customers to grow businesses.

This simple principle drives everything we do at Webo. Instead of expensive advertising campaigns, we empower your satisfied customers to become your most effective marketing force.

Give something worth sharing to delighted customers and they will share with a friend. This word-of-mouth marketing, amplified through digital tools and rewards, creates sustainable growth that doesn't depend on ever-increasing advertising budgets.

The Webo Difference: Strategy Over Templates
Strategic Vision

We start with your business goals and create a roadmap to achieve them

Comprehensive Tools

Access to the full suite of digital marketing tools and platforms

Proven Framework

The DTHT methodology that has helped countless businesses double their turnover

Ongoing Support

Continuous coaching and guidance as you implement and grow

Measurable Results

Clear metrics and analytics to track your progress toward doubling turnover

Getting Started
Two Paths to Success: DIY or D4U
DIY: Do It Yourself
  • Subscribe to our SaaS membership
  • Access How-To tips on every admin panel page
  • Read comprehensive eBooks on Getting Started
  • 14-day free trial available


D4U: Done for You
  • Work with accredited Webo Site Builders
  • Professional setup and optimization
  • Agreed-upon level of input from you


What's Included in the Marketplace Marketing Bundle
01
Google Business Profile Optimization

Complete setup and optimization of your GBP for maximum local search visibility

02
Webo NexGen Upgrade

Access to our latest platform features and capabilities

03
Directory & Marketplace Listing

Premium placement in our directory with unlimited social share rewards

04
Category Landing Pages

Optimized pages for your business categories to capture relevant searches

05
Website Blog

Professional blog with researched keyword-rich topics for ongoing SEO value

Ongoing Maintenance: Keep Your Presence Strong

Our monthly Marketplace Marketing Maintenance Deal ensures your online presence stays optimized and effective. We handle all the technical details so you can focus on running your business.

Ongoing Profile Optimization

Continuous refinement to maintain peak performance

Content Updates

Regular fresh content to keep your profile engaging

Review Management

Active monitoring and response to customer reviews

Photo Updates

Regular visual content to showcase your business

Local SEO

Ongoing optimization for local search terms

Analytics Monitoring

Tracking performance and adjusting strategies

Competitor Analysis

Staying ahead of your competition

Customer Engagement

Tools and strategies to keep customers engaged

Citation Building

Expanding your online presence across platforms

Reporting

Regular reports on performance and progress

Video Review: Loyalty & Referral Marketing App

Watch our 4 minute 54 second video review of the Webo SaaS Loyalty and Referral Marketing App. See how our platform makes it easy to implement sophisticated loyalty programs and referral campaigns that drive business growth.

The video demonstrates the complete functionality of our app, from customer account creation to points management, reward redemption, and referral tracking.

Success Stories: Proven Results

Our Digital Marketing and Reward Structuring eBook documents the growth stories of major brands that used strategies similar to what we offer. Learn how these companies went from startups to international success stories.

Coca-Cola

Leveraged coupon marketing and customer rewards to build global brand loyalty

Dropbox

Used referral marketing to grow from zero to millions of users with minimal advertising spend

Uber

Built a global empire through strategic referral rewards and customer incentives

The Economics of Customer Acquisition
Traditional Approach
  • High advertising costs
  • Decreasing returns over time
  • Dependency on paid channels
  • Difficult to scale profitably
  • No customer loyalty built
The Webo Way
  • Customers drive acquisition
  • Increasing returns over time
  • Organic growth through referrals
  • Scales naturally with success
  • Builds lasting loyalty
Making Referrals Easy and Rewarding
Delight Customers

Provide exceptional service that creates genuine enthusiasm

Simple Sharing

One-click sharing tools integrated into customer accounts

Meaningful Rewards

Incentives that make sharing worthwhile for customers

Track Results

Analytics showing exactly how referrals drive growth

Beyond Website Building: Strategic Partnership
Webo is like no other. We are more than a website builder. We are strategists who work with local businesses to get their businesses growing.

While site building is part of what we do, it's incidental to our vision. Our focus is on your business growth, using digital tools as enablers rather than ends in themselves.

We coach you through a proven framework while you drive your business forward, combining our expertise with your vision and industry knowledge.

The Complete Digital Marketing Platform
1
2
3
4
5
1
Strategy
2
GBP Optimization
3
Website & Blog
4
Coupons & Deals
5
Loyalty & Referrals

We are proud of our reputation for being the world's most complete Digital Marketing Platform Building Software Bundle. Every layer builds on the previous one, creating a comprehensive system for sustainable growth.

Accreditation Programs for Partners

Webo offers professional accreditation programs for those who want to help other businesses succeed using our platform. Join our network of certified professionals.

Marketplace Marketer Accreditation

Become certified to help businesses optimize their marketplace presence and local search visibility

Site Builder Accreditation

Get certified to build and customize Webo sites for clients with professional expertise

Digital Marketing Agency Accreditation

Full certification to offer the complete suite of Webo services to your client base

Neighbourhood VIP Marketers Program

Our Neighbourhood VIP Marketers program empowers local advocates to help businesses in their community thrive online. This unique program combines local knowledge with our digital marketing expertise.

VIP Marketers receive training, tools, and support to help local businesses implement the Webo system, earning rewards while strengthening their community's economic foundation.

Custom B2B Directories

Beyond our standard offerings, Webo creates custom B2B directories tailored to specific industries, associations, or business networks. These specialized directories provide targeted visibility and networking opportunities.

Industry-Specific

Directories designed for specific business sectors with relevant categories and features

Association Portals

Member directories for professional associations and business groups

Network Platforms

Custom platforms for business networks and referral organizations

Directory Marketing: Listing Options

Webo offers four distinct directory marketing options to suit different business needs and budgets. Each option provides increasing levels of visibility and functionality.

Basic Listing

Essential directory presence with contact information and business description

Enhanced Listing

Featured placement with photos, reviews, and social sharing capabilities

Premium Listing

Priority positioning with full multimedia support and advanced features

Marketplace Bundle

Complete package with GBP optimization, blog, and ongoing maintenance

Site Builder Options: Three Tiers
eBusiness SaaS

Essential tools for establishing your online presence with directory listing, basic website, and customer accounts.

  • Directory listing
  • Basic website pages
  • Customer account system
  • Contact forms
eCommerce SaaS

Full online store capabilities with product management, shopping cart, and loyalty program features.

  • Everything in eBusiness
  • Product catalog
  • Shopping cart
  • Loyalty points system
eMarketing SaaS

Complete marketing automation with coupons, deals, email campaigns, and advanced analytics.

  • Everything in eCommerce
  • Coupon management
  • Email marketing
  • Advanced analytics
Getting Started with Listings

Starting your journey with Webo is straightforward. Our Getting Started guide for listings walks you through every step, from initial setup to optimization and ongoing management.

Choose Your Option

Select between DIY or D4U based on your needs and capabilities

Complete Setup

Provide business information and materials for your listing

Optimize Profile

Enhance your listing with photos, descriptions, and keywords

Launch & Grow

Go live and start implementing growth strategies

Getting Started with Site Builders

Our comprehensive guide for site builders helps you understand the full capabilities of the Webo platform and how to leverage them for maximum business impact.

Platform Overview

Understanding the three SaaS tiers and their capabilities

Design & Customization

Creating a unique look that reflects your brand identity

Content Strategy

Developing keyword-rich content for SEO and engagement

Feature Implementation

Adding coupons, loyalty programs, and marketing tools

Launch & Optimize

Going live and continuously improving performance

Webo AI Search Pillar Page Offer

Stay ahead of the curve with our AI Search Pillar Page offer. As search evolves toward AI-powered results, having optimized pillar pages becomes crucial for visibility.

Our pillar pages are designed to be comprehensive resources that AI bots can easily parse and reference, ensuring your business appears in AI-generated answers and recommendations.

Google UTM Tracking Case Study

Understanding where your traffic comes from is crucial for optimizing your marketing efforts. Our Google UTM Tracking Case Study demonstrates how proper tracking transforms marketing decisions.

85%
Attribution Accuracy

Improvement in understanding which channels drive conversions

60%
ROI Visibility

Better insight into return on investment for each marketing channel

40%
Budget Efficiency

Increase in marketing budget efficiency through data-driven decisions

Coaching Law Firm Growth with Webo SaaS

Our specialized approach to coaching law firm growth demonstrates how the Webo SaaS adapts to professional services. This case study shows the unique challenges and solutions for legal practices.

Initial Assessment

Evaluating current online presence and identifying growth opportunities

GBP Optimization

Optimizing for legal-specific search terms and local visibility

Content Strategy

Creating authoritative legal content that builds trust and expertise

Referral System

Implementing ethical referral programs compliant with legal regulations

Results & Growth

Measuring success through new client acquisition and revenue growth

GBP How To Blog

Our comprehensive blog provides ongoing tips, strategies, and best practices for maximizing your Google Business Profile effectiveness. Regular updates keep you informed about the latest changes and opportunities.

Weekly Tips

Regular updates with actionable advice for improving your GBP

Strategy Guides

In-depth articles on advanced optimization techniques

Case Studies

Real-world examples of successful GBP implementations

Industry Updates

Latest news about Google's changes and new features

Why Webo: Four Directory Marketing Options

Understanding your options is the first step to choosing the right path for your business. We offer four distinct directory marketing approaches, each designed for different business stages and goals.

Starter

Basic visibility for new businesses

Growth

Enhanced features for expanding businesses

Professional

Premium positioning for established businesses

Enterprise

Complete solution for maximum impact

Three Site Builder Options Explained
eBusiness

Perfect for service businesses and professionals who need online presence without e-commerce. Includes directory listing, website, customer accounts, and basic marketing tools.

Best for: Consultants, professionals, service providers

eCommerce

Ideal for businesses selling products online. Adds full shopping cart, product management, payment processing, and loyalty points to eBusiness features.

Best for: Retailers, product sellers, online stores

eMarketing

Complete solution for businesses serious about growth. Includes everything plus coupon management, email marketing, advanced analytics, and automation.

Best for: Growing businesses, multi-location operations

What We Sell: Complete Product Overview

Webo offers a complete ecosystem of digital marketing solutions. From SaaS platforms to local marketplace opportunities, rewards programs, and educational resources.

SaaS Platforms

Three tiers of software-as-a-service for different business needs

Loco Markets

Local marketplace opportunities connecting businesses with customers

Rewards Programs

Comprehensive loyalty and referral marketing systems

Opportunities

Partnership and accreditation programs for growth

Contact Us: Let's Start Your Growth Journey
Ready to Transform Your Business?

Our team at Webo is dedicated to helping local businesses thrive online. Whether you have questions about our services, want to discuss your specific needs, or are ready to get started, we're here to help.

Contact us today to learn how Webo can help your business grow. Let's work together to make your business shine in the digital world.

Read More: Comprehensive Resources

Dive deeper into the Webo ecosystem with our comprehensive resource center. Access detailed guides, case studies, video tutorials, and strategic frameworks that will help you maximize your success.

Getting Started Guides

Step-by-step instructions for listings and site builders

Strategy Documents

The complete DTHT framework in three comprehensive parts

Video Tutorials

Visual guides showing exactly how to use each feature

Case Studies

Real-world examples of businesses achieving success

Blog Articles

Ongoing tips and updates about digital marketing

eBooks

Downloadable guides on specific topics and strategies

About Us: The Webo Story

Founded in 2004, Webo has been at the forefront of digital marketing innovation for two decades. Our journey began with a simple vision: make it easy for local businesses to succeed online.

Over the years, we've evolved from a directory service to the world's most comprehensive Digital Marketing Platform Building Software Bundle. Through every change in the digital landscape, our commitment has remained constant: helping businesses grow by empowering their customers.

Today, we're proud to serve businesses of all sizes, from startups to established enterprises, helping them navigate the complex world of digital marketing with proven strategies and comprehensive tools.

Let Us Show You How
Webo is like no other. We are more than a website builder. We are strategists who work with local businesses to get their businesses growing.

We are proud of our reputation for being the world's most complete Digital Marketing Platform Building Software Bundle.

The journey to doubling your turnover in half the time starts with a single step. Whether you choose our DIY option or prefer our Done for You service, we're here to guide you every step of the way.

Our comprehensive platform, proven strategies, and dedicated support team are ready to help you transform your business. Let's work together to make your business shine in the digital world.

Warm Regards from The Webo Team

Thank you for taking the time to learn about the Webo approach to digital marketing. We're excited about the possibility of working with you to grow your business.

Remember, our goal is simple: to double your turnover in half the time through our proven Attract, Excite, Retain, Grow, and Support strategy. We make it easy and rewarding for customers to grow businesses.

The Webo Team