Digital Marketing with the Webo SaaS
Transform your local business from struggling to thriving with Webo's comprehensive digital marketing platform. We specialize in helping businesses get found online through innovative Local Search strategies.
Explore Our Services
Introduction
The Webo Way: An Alternative to Conventional Digital Marketing
The Challenge
Beautiful websites built with WordPress and other site builders have not been found by prospective buyers in search results for years. The Internet is overcrowded with 1.8 billion sites competing for visibility.
The Solution
Webo offers an alternative approach that grows businesses by getting customers to grow businesses. We make it easy and rewarding for delighted customers to make referrals instead of broadcasting adverts to the world.
The Visibility Crisis in Global Search
1.8B
Websites Online
Competing for limited search result positions
14
Page One Listings
Average number of businesses shown on first page
20%
Click Through Rate
Users who select beyond top 3 results
5%
Second Page Views
Users who search beyond first page
Zero local businesses built with site builders like WordPress are found in the top 100,000 search results. Driven by keyword abuse and overcrowding, Global Search has successfully buried local businesses.
Understanding Local Search Categories
80%
Informational Searches
Buyers seeking business information, hours, reviews, deals, and booking availability
10%
Navigational Searches
Users finding specific local businesses or locations and needing directions
7%
Transactional Searches
Users ready to purchase, book services, or make reservations
3%
Commercial Investigation
Users comparing different local businesses before making decisions
Approximately 50% of all internet traffic relates to Local Search, divided into these four main categories that represent different buyer intentions and needs.
Search Fields
Three Playing Fields for Internet Search
Paid Search
Advertising-based visibility through platforms like Google Ads, requiring ongoing budget investment to maintain presence
Local Search
Launched by Google in 2019 to give local businesses the visibility they deserve in their geographic areas
Global Search
Traditional search competing with 1.8 billion websites, where local businesses struggle to gain visibility
Local Search: The Game Changer for Local Businesses
Local Search was launched in 2019 by Google to address the failure of Global Search to offer visibility to local businesses. In Local Search, winning requires visibility through a strategic scorecard system.
01
Location Points
Awarded based on proximity of the local business to the prospective buyer. The closer the seller is to the buyer, the better the visibility score.
02
Prominence Points
A popularity scorecard based on reviews. Higher star ratings, number of ratings, and age of ratings determine visibility points awarded.
03
Relevance Points
Based on keyword matching and verification. Search engines seek online pages dealing with related keywords on credible sources.

The final Visibility Scorecard tally drives rankings on Search Engine Result Pages and AI Bot Answer Pages.
Why Google Business Profile Matters
80%
Research Before Purchase
Consumers who research online before buying, whether online or in-store
This trend highlights the critical importance of having a strong Google Business Profile. Local websites are effectively buried in search results, making GBP optimization essential for visibility.
Customers growing businesses is the driving force behind Webo getting local businesses found. Big budgets, time, and traditional SEO are not the only ways forward.
About Webo: Founded on Innovation
1
2004: Foundation
Webo was founded as the world's most comprehensive Directory, eBusiness, eCommerce and eMarketing site builder
2
2019: Local Search Era
Adapted strategy to leverage Google's Local Search launch, positioning clients for maximum visibility
3
Today: Complete Platform
Proud reputation as the world's most complete Digital Marketing Platform Building Software Bundle
Our Approach
Another Way: The Webo Alternative to SEO
Who It's For
Designed for small to large local businesses, Webo works for startups and established businesses seeking to grow their global reach. The best part? It's affordable.
What Makes It Different
We make it easy and rewarding for customers to grow businesses. Instead of expensive advertising campaigns, we empower your satisfied customers to become your marketing force.
Our Vision: Double Turnover in Half the Time
The DTHT Challenge
Our ambitious yet achievable goal for your business: Double Turnover in Half the Time through strategic implementation of our proven framework
Comprehensive Roadmap
Our strategy is documented in our DTHT book with over 400 pages of tried and tested frameworks for business growth
Partnership Approach
We coach you through the framework while you drive your business to success, combining our expertise with your vision
The Webo Strategy Framework
Attract
Draw new customers through optimized Google Business Profiles and AI Bot offers
Excite
Engage customers with coupon and deal marketing that creates buzz and drives action
Retain
Build loyalty through points programs and reward structures that keep customers coming back
Grow
Expand through reputation and referral marketing that turns customers into advocates
Support
Nurture customer relationships through functional portals and ongoing engagement
Phase 1
Attract: Getting Found Online
We attract new customers in various ways, including through our Google Business Profile (GBP) and AI Bot Offers. Webo offers two GBP options to suit different business needs and capabilities.
DIY Option
Do It Yourself with our comprehensive SaaS membership. Access How-To tips at the foot of every option on the Membership Admin Panel pages and various eBooks on the Getting Started page.
  • 14-day free trial available
  • R300pm for eBusiness and eCommerce startup SaaS
  • Complete control over your profile
D4U Option
Done for You service with accredited Webo Site Builders. Requires agreed-upon input from site owner working with our experts.
  • R12,000 standard setup fee
  • Limited-time 80% OFF deal available
  • Professional optimization and setup
Why Optimize Your Google Business Profile?
Significant Benefits
Optimizing your Google Business Profile offers substantial advantages for local businesses seeking online visibility and customer engagement.
The most significant benefit is visibility. Without visibility, your business will be lost on the Internet, buried beneath competitors who have optimized their presence.
The Marketplace Marketing Bundle
Our comprehensive bundle offers GBP optimization and offsite keyword verification, more accurately summarized as Google Business Profile Optimization plus the Webo NexGen Upgrade.
Setup Package
Directory plus Marketplace Listing with unlimited Social Share Rewards, Category Landing Pages, and Website Blog with researched keyword-rich topics
Maintenance Package
Ongoing Profile Optimization, Content Updates, Review Management, Photo Updates, Local SEO, Analytics Monitoring, and Reporting
Marketplace Marketing Maintenance Services
Profile Optimization
Continuous refinement of your Google Business Profile to maintain peak performance and visibility
Content Updates
Regular fresh content to keep your profile engaging and relevant to search algorithms
Review Management
Active monitoring and response to customer reviews to build reputation and trust
Photo Updates
Regular visual content updates to showcase your business and attract customers
Local SEO
Ongoing optimization for local search terms and geographic targeting
Analytics Monitoring
Tracking performance metrics and adjusting strategies for optimal results
Phase 2
Excite: Coupon and Deal Marketing
Excite customers with Coupon and Deal Marketing as part of the eMarketing Bundle. We enable the issue of coupons, coupon management, and redemption online and on-phone.
Every customer of a Webo Member gets an online account to store and manage coupons. Done right, coupon marketing has driven many small local businesses to become international success stories.
Success Stories
Learn about the growth of Coca-Cola, Dropbox, Uber, and more in our Digital Marketing and Reward Structuring with the Webo SaaS eBooks.
The Power of Strategic Coupon Marketing
Issue Coupons
Create compelling offers that attract new customers and incentivize purchases
Manage Campaigns
Track coupon usage, set expiration dates, and control distribution channels
Enable Redemption
Allow customers to redeem coupons online and on-phone for maximum convenience
Build Customer Base
Every customer gets an online account to store and manage their coupons
Phase 3
Retain: Loyalty Programme Marketing
Loyalty Programme Marketing (LPM) is a part of the Webo eCommerce Bundle. At the core, LPM is about managing and sharing points earned from purchases in an eCommerce Store built with the Webo SaaS.
Points Management
Track and manage customer points earned from every purchase, creating a tangible reward system that encourages repeat business
Points Sharing
Enable points sharing and consolidation for collective marketing campaigns that level the playing field with big business budgets
Collective Marketing Power Through LPM
The Advantage
Points sharing and consolidation enable collective marketing campaigns that allow local businesses to level the playing field with big business budgets.
By pooling resources and rewards, small businesses can create compelling loyalty programs that rival those of major corporations.
Campaign Management
Webo's LPM system provides comprehensive tools for managing loyalty campaigns, tracking customer engagement, and measuring ROI.
Create sophisticated reward structures that keep customers coming back and turn them into brand advocates.
Phase 4
Grow: Reputation and Referral Marketing
Reputation and Referral Marketing works if it is easy to do and if it rewards users for sharing. While these campaigns are typically available only to those with big budgets, Webo makes it easy and affordable for local businesses to reward users for sharing.
Deliver Excellence
Provide exceptional service that creates delighted customers
Make Sharing Easy
Provide simple tools for customers to share their experiences
Reward Referrals
Incentivize sharing with meaningful rewards and recognition
Attract New Customers
Convert referrals into new customers who trust recommendations
The DTHT Challenge Framework
Webo has a tried and tested framework that, for many businesses, will Double Turnover in Half the Time. Our comprehensive approach is documented in our DTHT book with over 400 pages of strategies, tactics, and proven methodologies.
Part 1: Foundation
Establishing your digital presence and optimizing for local search visibility
Part 2: Engagement
Building customer relationships through coupons, deals, and loyalty programs
Part 3: Growth
Scaling through reputation management, referrals, and strategic expansion
Access the Complete DTHT Book
Our comprehensive guide spans over 400 pages, documenting the complete journey to attract, excite, retain, grow, and support the growth of your business. Download all three parts to access the full framework.
1
Part 1: Attract & Excite
Learn strategies for getting found online and engaging customers with compelling offers
2
Part 2: Retain & Grow
Master loyalty programs and referral marketing to build a sustainable customer base
3
Part 3: Support & Scale
Implement systems for ongoing customer support and business expansion
Phase 5
Support: Functional Customer Portals
Webo Websites are designed to be functional portals that not only present a business's value proposition but also serve as a place where every customer of every Webo Member has an online account.
Giving every customer an online account opens the door to communicating, engaging, collaborating, and sharing with customers while offering an identity to the customer base.
This foundation allows us to nurture our Members' customers to grow businesses through ongoing engagement and relationship building.
The Power of Customer Accounts
Communication
Direct messaging and updates
Engagement
Interactive features and content
Collaboration
Community building and networking
Sharing
Social features and referrals
Identity
Personalized customer profiles

Every customer of a Webo Member receives an online account, creating a foundation for long-term relationship building and business growth.
Video Guide: Getting Found the Webo Way
Watch our comprehensive 4 minute 41 second video guide that walks you through the complete journey of getting found on the Internet using the Webo approach. Sit back and follow the journey, then scroll down to selectively read about each step in detail.
If you want to take in the slides at your own pace, download the complete deck in PDF format using the link below.
Executive Summary: Is Your Business Lost Online?
Are you struggling to get your business found online? Don't let your business get lost in the sea of global search results. At Webo, we specialize in helping local businesses stand out and get noticed in today's digital age.
The Problem
In today's digital age, there are three main fields of Online Search: Paid Search, Local Search, and Global Search. Most local businesses are invisible in Global Search.
The Solution
Google launched Local Search in 2019 to give local businesses the visibility they deserve. Success requires focus on Location, Prominence, and Relevance.
Our Approach
Webo, founded in 2004, offers a unique SEO approach designed to help businesses of all sizes grow their online presence with one simple goal: double your turnover in half the time.
Our Comprehensive Service Offering
GBP Optimization
Complete Google Business Profile setup and ongoing optimization for maximum local search visibility
Coupon Marketing
Strategic coupon and deal campaigns that excite customers and drive immediate action
Loyalty Programs
Sophisticated points-based systems that retain customers and encourage repeat business
Reputation Management
Comprehensive reputation and referral marketing that turns customers into advocates
Why Choose Webo?
Comprehensive Platform
World's most complete Digital Marketing Platform Building Software Bundle
Proven Track Record
20 years of experience since founding in 2004
Strategic Approach
More than website builders - we're strategists who work with you
Our Mantra: Customers Growing Businesses
We make it easy and rewarding for customers to grow businesses.
This simple principle drives everything we do at Webo. Instead of expensive advertising campaigns, we empower your satisfied customers to become your most effective marketing force.
Give something worth sharing to delighted customers and they will share with a friend. This word-of-mouth marketing, amplified through digital tools and rewards, creates sustainable growth that doesn't depend on ever-increasing advertising budgets.
The Webo Difference: Strategy Over Templates
Strategic Vision
We start with your business goals and create a roadmap to achieve them
Comprehensive Tools
Access to the full suite of digital marketing tools and platforms
Proven Framework
The DTHT methodology that has helped countless businesses double their turnover
Ongoing Support
Continuous coaching and guidance as you implement and grow
Measurable Results
Clear metrics and analytics to track your progress toward doubling turnover
Getting Started
Two Paths to Success: DIY or D4U
DIY: Do It Yourself
  • Subscribe to our SaaS membership
  • Access How-To tips on every admin panel page
  • Read comprehensive eBooks on Getting Started
  • 14-day free trial available

D4U: Done for You
  • Work with accredited Webo Site Builders
  • Professional setup and optimization
  • Agreed-upon level of input from you

What's Included in the Marketplace Marketing Bundle
01
Google Business Profile Optimization
Complete setup and optimization of your GBP for maximum local search visibility
02
Webo NexGen Upgrade
Access to our latest platform features and capabilities
03
Directory & Marketplace Listing
Premium placement in our directory with unlimited social share rewards
04
Category Landing Pages
Optimized pages for your business categories to capture relevant searches
05
Website Blog
Professional blog with researched keyword-rich topics for ongoing SEO value
Ongoing Maintenance: Keep Your Presence Strong
Our monthly Marketplace Marketing Maintenance Deal ensures your online presence stays optimized and effective. We handle all the technical details so you can focus on running your business.
Ongoing Profile Optimization
Continuous refinement to maintain peak performance
Content Updates
Regular fresh content to keep your profile engaging
Review Management
Active monitoring and response to customer reviews
Photo Updates
Regular visual content to showcase your business
Local SEO
Ongoing optimization for local search terms
Analytics Monitoring
Tracking performance and adjusting strategies
Competitor Analysis
Staying ahead of your competition
Customer Engagement
Tools and strategies to keep customers engaged
Citation Building
Expanding your online presence across platforms
Reporting
Regular reports on performance and progress
Video Review: Loyalty & Referral Marketing App
Watch our 4 minute 54 second video review of the Webo SaaS Loyalty and Referral Marketing App. See how our platform makes it easy to implement sophisticated loyalty programs and referral campaigns that drive business growth.
The video demonstrates the complete functionality of our app, from customer account creation to points management, reward redemption, and referral tracking.
Success Stories: Proven Results
Our Digital Marketing and Reward Structuring eBook documents the growth stories of major brands that used strategies similar to what we offer. Learn how these companies went from startups to international success stories.
Coca-Cola
Leveraged coupon marketing and customer rewards to build global brand loyalty
Dropbox
Used referral marketing to grow from zero to millions of users with minimal advertising spend
Uber
Built a global empire through strategic referral rewards and customer incentives
The Economics of Customer Acquisition
Traditional Approach
  • High advertising costs
  • Decreasing returns over time
  • Dependency on paid channels
  • Difficult to scale profitably
  • No customer loyalty built
The Webo Way
  • Customers drive acquisition
  • Increasing returns over time
  • Organic growth through referrals
  • Scales naturally with success
  • Builds lasting loyalty
Making Referrals Easy and Rewarding
Delight Customers
Provide exceptional service that creates genuine enthusiasm
Simple Sharing
One-click sharing tools integrated into customer accounts
Meaningful Rewards
Incentives that make sharing worthwhile for customers
Track Results
Analytics showing exactly how referrals drive growth

Give something worth sharing to delighted customers and they will share with a friend. It's that simple, and that powerful.
Beyond Website Building: Strategic Partnership
Webo is like no other. We are more than a website builder. We are strategists who work with local businesses to get their businesses growing.
While site building is part of what we do, it's incidental to our vision. Our focus is on your business growth, using digital tools as enablers rather than ends in themselves.
We coach you through a proven framework while you drive your business forward, combining our expertise with your vision and industry knowledge.
The Complete Digital Marketing Platform
1
2
3
4
5
1
Strategy
2
GBP Optimization
3
Website & Blog
4
Coupons & Deals
5
Loyalty & Referrals
We are proud of our reputation for being the world's most complete Digital Marketing Platform Building Software Bundle. Every layer builds on the previous one, creating a comprehensive system for sustainable growth.
Accreditation Programs for Partners
Webo offers professional accreditation programs for those who want to help other businesses succeed using our platform. Join our network of certified professionals.
Marketplace Marketer Accreditation
Become certified to help businesses optimize their marketplace presence and local search visibility
Site Builder Accreditation
Get certified to build and customize Webo sites for clients with professional expertise
Digital Marketing Agency Accreditation
Full certification to offer the complete suite of Webo services to your client base
Neighbourhood VIP Marketers Program
Our Neighbourhood VIP Marketers program empowers local advocates to help businesses in their community thrive online. This unique program combines local knowledge with our digital marketing expertise.
VIP Marketers receive training, tools, and support to help local businesses implement the Webo system, earning rewards while strengthening their community's economic foundation.
Custom B2B Directories
Beyond our standard offerings, Webo creates custom B2B directories tailored to specific industries, associations, or business networks. These specialized directories provide targeted visibility and networking opportunities.
Industry-Specific
Directories designed for specific business sectors with relevant categories and features
Association Portals
Member directories for professional associations and business groups
Network Platforms
Custom platforms for business networks and referral organizations
Directory Marketing: Listing Options
Webo offers four distinct directory marketing options to suit different business needs and budgets. Each option provides increasing levels of visibility and functionality.
Basic Listing
Essential directory presence with contact information and business description
Enhanced Listing
Featured placement with photos, reviews, and social sharing capabilities
Premium Listing
Priority positioning with full multimedia support and advanced features
Marketplace Bundle
Complete package with GBP optimization, blog, and ongoing maintenance
Site Builder Options: Three Tiers
eBusiness SaaS
Essential tools for establishing your online presence with directory listing, basic website, and customer accounts.
  • Directory listing
  • Basic website pages
  • Customer account system
  • Contact forms
eCommerce SaaS
Full online store capabilities with product management, shopping cart, and loyalty program features.
  • Everything in eBusiness
  • Product catalog
  • Shopping cart
  • Loyalty points system
eMarketing SaaS
Complete marketing automation with coupons, deals, email campaigns, and advanced analytics.
  • Everything in eCommerce
  • Coupon management
  • Email marketing
  • Advanced analytics
Getting Started with Listings
Starting your journey with Webo is straightforward. Our Getting Started guide for listings walks you through every step, from initial setup to optimization and ongoing management.
Choose Your Option
Select between DIY or D4U based on your needs and capabilities
Complete Setup
Provide business information and materials for your listing
Optimize Profile
Enhance your listing with photos, descriptions, and keywords
Launch & Grow
Go live and start implementing growth strategies
Getting Started with Site Builders
Our comprehensive guide for site builders helps you understand the full capabilities of the Webo platform and how to leverage them for maximum business impact.
Platform Overview
Understanding the three SaaS tiers and their capabilities
Design & Customization
Creating a unique look that reflects your brand identity
Content Strategy
Developing keyword-rich content for SEO and engagement
Feature Implementation
Adding coupons, loyalty programs, and marketing tools
Launch & Optimize
Going live and continuously improving performance
Webo AI Search Pillar Page Offer
Stay ahead of the curve with our AI Search Pillar Page offer. As search evolves toward AI-powered results, having optimized pillar pages becomes crucial for visibility.
Our pillar pages are designed to be comprehensive resources that AI bots can easily parse and reference, ensuring your business appears in AI-generated answers and recommendations.
Google UTM Tracking Case Study
Understanding where your traffic comes from is crucial for optimizing your marketing efforts. Our Google UTM Tracking Case Study demonstrates how proper tracking transforms marketing decisions.
85%
Attribution Accuracy
Improvement in understanding which channels drive conversions
60%
ROI Visibility
Better insight into return on investment for each marketing channel
40%
Budget Efficiency
Increase in marketing budget efficiency through data-driven decisions
Coaching Law Firm Growth with Webo SaaS
Our specialized approach to coaching law firm growth demonstrates how the Webo SaaS adapts to professional services. This case study shows the unique challenges and solutions for legal practices.
Initial Assessment
Evaluating current online presence and identifying growth opportunities
GBP Optimization
Optimizing for legal-specific search terms and local visibility
Content Strategy
Creating authoritative legal content that builds trust and expertise
Referral System
Implementing ethical referral programs compliant with legal regulations
Results & Growth
Measuring success through new client acquisition and revenue growth
GBP How To Blog
Our comprehensive blog provides ongoing tips, strategies, and best practices for maximizing your Google Business Profile effectiveness. Regular updates keep you informed about the latest changes and opportunities.
Weekly Tips
Regular updates with actionable advice for improving your GBP
Strategy Guides
In-depth articles on advanced optimization techniques
Case Studies
Real-world examples of successful GBP implementations
Industry Updates
Latest news about Google's changes and new features
Why Webo: Four Directory Marketing Options
Understanding your options is the first step to choosing the right path for your business. We offer four distinct directory marketing approaches, each designed for different business stages and goals.
Starter
Basic visibility for new businesses
Growth
Enhanced features for expanding businesses
Professional
Premium positioning for established businesses
Enterprise
Complete solution for maximum impact
Three Site Builder Options Explained
eBusiness
Perfect for service businesses and professionals who need online presence without e-commerce. Includes directory listing, website, customer accounts, and basic marketing tools.
Best for: Consultants, professionals, service providers
eCommerce
Ideal for businesses selling products online. Adds full shopping cart, product management, payment processing, and loyalty points to eBusiness features.
Best for: Retailers, product sellers, online stores
eMarketing
Complete solution for businesses serious about growth. Includes everything plus coupon management, email marketing, advanced analytics, and automation.
Best for: Growing businesses, multi-location operations
What We Sell: Complete Product Overview
Webo offers a complete ecosystem of digital marketing solutions. From SaaS platforms to local marketplace opportunities, rewards programs, and educational resources.
SaaS Platforms
Three tiers of software-as-a-service for different business needs
Loco Markets
Local marketplace opportunities connecting businesses with customers
Rewards Programs
Comprehensive loyalty and referral marketing systems
Opportunities
Partnership and accreditation programs for growth
Contact Us: Let's Start Your Growth Journey
Ready to Transform Your Business?
Our team at Webo is dedicated to helping local businesses thrive online. Whether you have questions about our services, want to discuss your specific needs, or are ready to get started, we're here to help.
Contact us today to learn how Webo can help your business grow. Let's work together to make your business shine in the digital world.
Read More: Comprehensive Resources
Dive deeper into the Webo ecosystem with our comprehensive resource center. Access detailed guides, case studies, video tutorials, and strategic frameworks that will help you maximize your success.
Getting Started Guides
Step-by-step instructions for listings and site builders
Strategy Documents
The complete DTHT framework in three comprehensive parts
Video Tutorials
Visual guides showing exactly how to use each feature
Case Studies
Real-world examples of businesses achieving success
Blog Articles
Ongoing tips and updates about digital marketing
eBooks
Downloadable guides on specific topics and strategies
About Us: The Webo Story
Founded in 2004, Webo has been at the forefront of digital marketing innovation for two decades. Our journey began with a simple vision: make it easy for local businesses to succeed online.
Over the years, we've evolved from a directory service to the world's most comprehensive Digital Marketing Platform Building Software Bundle. Through every change in the digital landscape, our commitment has remained constant: helping businesses grow by empowering their customers.
Today, we're proud to serve businesses of all sizes, from startups to established enterprises, helping them navigate the complex world of digital marketing with proven strategies and comprehensive tools.
Let Us Show You How
Webo is like no other. We are more than a website builder. We are strategists who work with local businesses to get their businesses growing.
We are proud of our reputation for being the world's most complete Digital Marketing Platform Building Software Bundle.
The journey to doubling your turnover in half the time starts with a single step. Whether you choose our DIY option or prefer our Done for You service, we're here to guide you every step of the way.
Our comprehensive platform, proven strategies, and dedicated support team are ready to help you transform your business. Let's work together to make your business shine in the digital world.
Warm Regards from The Webo Team
Thank you for taking the time to learn about the Webo approach to digital marketing. We're excited about the possibility of working with you to grow your business.
Remember, our goal is simple: to double your turnover in half the time through our proven Attract, Excite, Retain, Grow, and Support strategy. We make it easy and rewarding for customers to grow businesses.
The Webo Team