Helping passionate legal firms focus on their services without worrying about funding through proven marketing systems.
We deliver results through coaching, consulting, and the DTHT Masterclass, powered by our LPM 4 Channel Marketing System. This comprehensive approach integrates websites, blogs, apps, and social media—all optimized for search relevancy, customer needs, loyalty, and referral marketing.
Access your strategic transformation guide
Understand the hard way vs. the easy way
Transform from struggling to thriving
Your journey from current state to market leadership follows a proven 9-stage progression. Like a rally driver navigating challenging terrain, you'll move through strategic checkpoints that build upon each other.
Each stage is designed to move you from being lost on the web to being found by your ideal clients.
- Introduction to DTHT
- Understanding Marketing
- 4 Channel Marketing Overview
- Website Design & Specialist Pages
- Apps: L&L and LPM Communicators
- Blogging Strategy
- Social Media Integration
- As Is: Capacity & Avatar
- Home Zone: Location & Niches
- Roadmap: Budgets & Growth
- Offers: Promises & Bundles
- Culture: Entrepreneurial Teams
- Operations: Systems & Delight
- Marketing: Customer Sharing
- Audience Building: FB Ads
Digital marketing needs commitment to needs analysis and relevant content generation. The song can be sung by others, but it must be driven by you.
We navigate, you drive, you grow—together we win. Success requires a designated internal senior lead project manager.
Doubling turnover in half the time is achievable but requires hard work and strategic execution.
The meaning of success is a treasure trove of stories that must be told. Your case studies are your most powerful marketing tool.
Digital marketing works best when done in partnership with internal leadership who drives the project from the front.
The legal profession has traditionally grown by reputations built through word of mouth. While true, this approach is slow in today's digital landscape.
It's not an evil—it's a necessary investment that requires commitment and input from leadership.
"I am an advocate" doesn't tell your full story. Clients need to understand your specific expertise and approach.
Build visibility and recognition in your target markets
Drive qualified prospects to your services
Inform clients about complex legal matters
Convert interest into consultations and engagements
Services can often be packaged and uniquely positioned based on delivery time. Businesses will pay more for swift service delivery and satisfaction.
- Time-based differentiation
- Premium pricing for speed
- Packaged solutions
Products can be packaged as services, creating multiple revenue streams and meeting diverse client needs.
- Productized services
- Scalable offerings
- Recurring revenue models
What you offer and how you package it
Status, experience, competition, supply and demand
Marketing channels and communication strategies
Location of services and delivery points
Your service team and their expertise
Offices, courts, and service locations shape client perception and accessibility.
Your image in the community, leadership position, and "Go To" status for niche services.
Perceived trust and credibility built through consistent delivery and communication.
Based on status, experience, competition, and supply-demand dynamics.
Highlight what makes you unique
Business in a box in one hour
Immigration formalities submitted in one day
Research and position yourself to service niche markets that are actively seeking solutions.
Offer a desired benefit that is competitive and unique to your practice.
Promote a brand representing a consistent message, mantra, and personality.
Remember that problems, once solved, are simple. Communicate clarity.
Project quality and offer calls to action that excite rather than bore.
Innovate genuinely—never fake it or mislead your audience.
Address demographics and psychographics to reach the right audience with tailored messages.
Address current events—respond to both good and bad news rather than trying to bury it.
Address one product or solution to one specific client type. Narrow your focus.
Use testimonials and demonstrated solutions, but let pictures tell the stories.
While headlines grab attention by selling benefits, factual content builds trust.
Only quote well-known awards that make the product or service the hero.
6-12 words perform best for clarity and impact
Readership falls to 50 words but remains constant from 50-500 words if relevant
Suggest stories with pictures—what's the story behind this image?
Highlight targeted prospects directly in headlines
Real photos work better than illustrations and animations for building trust and connection.
Before and after presentations are highly effective. If an ad works, consider repeating it up to 5 times.
Offer news in headlines when it truly is news—keep headlines simple and benefit-focused.
If you have the budget, traditional channels can complement your digital strategy. However, there's a more cost-effective alternative.
Keyword research and backlinks
Local visibility
Paid search
Content creation
Physical presence
Traditional media
Optimized for search engine keyword demand and core competency branding
Quick link clients to topical content that is easy to share and review
Consistent and predictable content that engages opinions and solicits feedback
Integration optimized for audience building and brand promotion
Each channel serves a distinct purpose in your marketing ecosystem, working together to attract, engage, and convert clients.
- About Us information
- Testimonials and sales funnel
- Focus area competency quizzes
- Social media integration
- Content communicator
- On-phone convenience
- Services showcase
- Links to knowledge
- Solicit comments
- Advanced content presentation
- Social media integration
- Advanced analytics
- Audience building
- Lead generation
- Brand promotion
KPI: Relevant content to a searched keyword
- Google search optimization
- Website pages
- App content
- Blog articles
KPI: Relevant content to the right audience
- Email campaigns
- Facebook advertising
- Twitter promotion
- Instagram engagement
Say goodbye to spam and hello to our communicators. These tools enable clients to access exactly what they need, when they need it, without intrusive push notifications.
Offer one-hour consultation vouchers to clients to give to their staff, expanding your reach.
Provide free entrance tickets to specialist focus area discussion forums.
Host specialist focus area webinars that demonstrate expertise and build trust.
Participate in promotional events that increase visibility and goodwill.
Transform service delivery into shareable stories that clients want to tell their friends.
Each step builds on the previous one, creating a natural progression from service to viral sharing.
"I am..." - Capture attention with personal introduction
"I struggled with..." - Build empathy through shared challenges
"I discovered that..." - Establish like and trust
"It..." - Reinforce trust with outcomes
"To me..." - Demonstrate proof and value
"Click to book..." - Drive funnel results
It defines success and why your entity exists. Knowing builds passion and transforms jobs into vocations driven by meaning. The mission informs the vision.
Leadership guidelines that mold your ethics, diversity, culture, and how you work internally and externally. Values inform all that you do—accountability, integrity, self-direction.
A crisp, clear, compelling picture of a future scenario. Best shared as a statement of fact as if it were current reality. The vision informs the strategy.
Building and utilizing a game plan. It's about how, what, and when tactics. It's about resourcing capability and capacity. The strategy should be linked to budgets.
Rewarding performance and resourcing approved activity. About volumes, values, cash-flow, and throughput. Should be linked to performance and activity.
Right-sizing capacity and capability. About people, standards, and stretch targets. Embracing corporate culture. Informs indicators, reports, and reviews.
Variable resourcing, standards, quality, operations, efficiency, and effectiveness. Informs indicators, reports, and reviews.
Measuring and tracking leading and lagging indicators. About volumes and values. About celebrating success and learning from setbacks.
Sharing, caring, interpreting, driving results, and acting upon reports. About management and continuous performance enhancement. About succeeding together.
"Websites should be about your prospective customer's needs and not about you."
Your website is the foundation of your digital presence. It must address client needs first, establish credibility second, and promote services third.
Each page should guide visitors naturally toward the next logical step in their journey, from broad interest to specific engagement.
Capture qualified prospects
Educate and engage visitors
Build your contact list
Improve search visibility
Manage relationships
Amplify your reach
- Phone number, email, and address
- Strong calls to action
- Free consultation button
- Help buttons and live chat
- Team picture
- Video and topic introductions
- Unique sales proposition
- Lead magnet (free consultation)
- Featured specialty
- Search functionality
- Association affiliations
- Client testimonials
- Location map
- Responsive design
- Clear value proposition
- Client-friendly language
- Consistent look and feel
- High-quality images
- High-resolution logo
- Keywords in titles and content
- Consistent business information
- Optimized images (fast loading)
- Relevant 600-word pages
- FAQ and quiz pages
- Mobile app integration
- Minimal dropdown navigation
- Clearly visible links/buttons
- Social media icons
Our comprehensive page builder offers unlimited capabilities to create engaging, functional websites without technical expertise.
Web-based, easy to use, time-saving solution
Unlimited pages, forms, flipbooks, galleries
Simple meeting management with transparency
Twitter archive, comments shared, mobile-friendly
Polls, voting, instant text/image votes
Video galleries, audio albums, PowerPoint flipbooks
Transform your website from lost on the web to found by ideal clients through strategic micro-niche targeting.
Custom form creation and management
Tel, email, and URL links
Online meeting rooms with video conferencing
Blogs, tutorials, flipbooks, galleries
We support both face-to-face offline meetings and online meetings. Online meetings offer real-time virtual presence for participants in multiple locations, with features including VoIP audio, video, desktop presentation, and file sharing.
These capabilities ensure productive meetings—important since managers spend 30-50% of their time in meetings. Any PC, laptop, tablet, or smartphone with a web browser and high-speed internet is all that's needed.
Participants join by clicking an invite link for audio and logging into a meeting page with a password.
- Team scrums for agenda and decisions
- Strategy and problem-solving sessions
- Educational and entertainment events
- Option discussions and planning
The meeting wall displays options like links, instant messengers, voting, and attachments.
Collect valuable data about client needs and preferences
Establish authority as a subject matter expert without giving away intellectual property
Start with the big picture, then discover exactly what is needed at a detail level. Frame a promise that solves their problem and demonstrates your knowledge and experience.
Give clients options you think they want and discover their true preferences through their choices.
Use rhetorical questions to position yourself as a credible authority before any sales pitch.
Customers share quizzes that ignite curiosity, helping you build your contact list organically.
Quizzes address keyword search demand without giving away answers, creating a unique competitive edge.
- Would you partner with someone who has a list?
- Would you like to attend a webinar on...?
- Did you know the following about us...?
- Did you know that... is succeeding with...?
- Did you know variations offer price flexibility?
- Did you know... makes it easy and faster?
- Do you know what the meaning of success is?
- Did you know most fail because of...?
Your firm has a focus on corporate law. If you asked a client to complete this survey, would you establish yourself as an authority on the subject matter?
If your online survey had a link to a document on each option, would you be giving away your intellectual property?
We are here to help you embrace change, overcome challenges, and harness opportunities. Do you need assistance with corporate finance?
Capital markets are dynamic, and we take pride in assisting our clients in demystifying the complexity. We would like to share our deep understanding.
Can we help you navigate the capital markets or with any of these matters we have helped our clients with?
Our customers often seek strategic guidance with the following matters. Helping you meet your objectives would be a pleasure. What are your needs?
Acquisitions
Asset Financing
Joint Ventures
Mergers
Licensing
IP Commercialization
Restructuring
Strategic Alliances
Takeovers
"There are three ways to grow: Get customers to buy more, get customers to buy more often, get more customers."
Apps provide on-phone convenience and relationship building through the Link & List Communicator and LPM Communicator.
The Link & List Communicator supports online meeting rooms and provides quick access to specialist content. Option tabs link to specialist pages hosting content—any page, password-protected page, video, or image gallery.
The center panel has full webpage functionality hosting text, video, and image content. You can offer clients comprehensive online meeting support.
In this example, the Link & List Communicator is an "on phone list" with links to regulations, legislation, forms, and firm templates for various matters.
CIPRO, Department of Trade and Industry, Estate Agency Affairs Board, Law Society, Master of High Courts, National Consumer Tribunal, Parliament, Small Claims Court
South African Institute of Chartered Accountants, Law Online, South African Government Online
- General Power of Attorney
- Living Will
- Companies Regulations
- Close Corporation Regulations
- Co-operative Regulations
- Copyright Regulations
- Design Regulations
- Patent Regulations
- Trade Mark Regulations
- Acts Online
- Basic Conditions of Employment Act
- BBBEE Act, 2003
- Civil Union Act, 2006
- Close Corporations Act, 1984
- Companies Act, 2008
- Consumer Protection Act, 2008
- Copyright Act, 1978
The Link & List Communicator links to blog topics and curated news stories. Clients button bookmark the communicator to their phones and tap to open for the latest news summaries with links to full stories on relevant commercial matters.
Users can add the app to their home screen: On Android, select Menu (3 dots) then "Add to Home Screen." On iPhone, select Menu (rectangle with arrow) then "Add to Home Screen."
All clients manage reviews and event tickets
Same baseline functionality as L&L Communicator
Comment syncing across platforms
Share eBooks, whitepapers, documents to hundreds of platforms
One-click options to add reviews to listed information
Listings offering comment sharing and review opportunities
Modern marketing requires balancing traditional content delivery with innovative content collection strategies.
"Interactivity is key to success. Fully integrated with social media."
Blogging enables viral content distribution through engagement and social media integration. It creates pull and push information flows that build relationships and expand reach.
Track performance and optimize campaigns
Geo, demographic, and psychographic targeting
Build custom and lookalike audiences
Traffic building and social proof development
Your clients will grow your firm when you offer them something worth sharing and talking about. The key is providing value that naturally encourages engagement.
Exceed expectations
Recognize loyalty
Expand together
You now have the complete roadmap to transform your legal practice through the DTHT Masterclass and 4 Channel Marketing System. From understanding your current state to building a thriving audience, each stage builds upon the last.
Remember: We navigate, you drive, you grow. Together, we'll double your turnover in half the time, allowing you to focus on delivering exceptional legal services.
Get your strategic transformation guide
See the hard way vs. the easy way
Start your transformation today
Transform from struggling to thriving
Contact Alan Mackenzie to begin your journey with the DTHT Masterclass and Webo Digital's LPM 4 Channel Marketing System.
Welcome to a transformative journey in legal marketing. This masterclass will show you how to double your turnover in half the time through strategic 4-channel marketing, loyalty programs, and client-focused digital enablement.